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For small businesses, bloggers, e-commerce websites, and marketing agencies, OptinMonster are among the most powerful lead generation and conversion optimization tool.



If you would like to grow your email list, you can either reduce your shopping cart abandonment or increase your conversions. You can do these using the most robust customer acquisition and lead generation software in the market, OptinMonster. It can create pop-ups, which you can use to capture email addresses, advertise any discounts, convince people about the checkout process, and build customer loyalty. The pop-ups can work on mobile platforms, desktops, and laptops.

Optinmonster features and subscriptions

OptinMonster is among the most powerful lead generation and conversion optimization tools for small businesses, bloggers, e-commerce websites, and marketing agencies. You can use it to grow your email list rapidly by converting your abandoning visitors into subscribers with the help of pop-ups, welcome mats, scroll boxes, and a lot more.

You can reduce cart abandonment and boost your sale conversions with intelligent targeting. Additionally, it can also connect you to more than 500 marketing integrations, including MailChimp, HubSpot, AWeber, and more. There are more than 65 high-converting templates for the exit-intent pop-ups, floating announcement bars, and welcome mats.

Moreover, you can easily display personalized messages with its powerful targeting features like Inactivity Sensor, Exit-Intent technology, time on site, geographic location, and past campaign behavior. You can easily create A/B tests to see which campaign can perform the best, and this way, you can eliminate the guesswork and make data-driven decisions.


The detailed conversions analytics in OptinMonsterwill let you know which pages are converting the best. For the Basic plan, OptinMonster starts at $19/month, whereas the more robust the Pro Plan costs $39/month. You also have the option to save a lot of money by prepaying for any annual plan.

Pros and Cons of Optinmonster


  • It is not difficult to know how to navigate around this platform and start your first campaign. The campaign builder uses the drag-and-drop interface.
  • You don’t need to annoy your visitors to get the most out of OptinMonster. There are several user-friendly pop-ups that can earn you email addresses and conversions.
  • With OptinMonster, you can create almost any kind of pop-up that you can think about. Its tool also features a wealth of customization options that help you to show pop-ups when you need them.
  • To create a beautiful form with OptinMonster, you don’t need to be an artist. There are pre-built templates, and you can start with them and make any changes.


  • There are more than 700,000 websites that use OptinMonster, so there are chances that your visitors might have already seen some of the pop-up templates in the past.
  • The more attractive features of OptinMonster are only available at the higher pricing levels.


Reasons to choose Optinmonster

  • With OptinMonster, you can select from a high converting template library, and you will love the variety of form types available.
  • You can easily install the OptinMonster forms on multiple sites for your family, business, or even clients.
  • With the built-in Google Analytics, you can quickly determine which opt-in form can work the best for you.
  • Smart technology helps you to create those pop-in messages that are specifically for the mobile audience.

Bottom Line

Would we recommend Optinmonster to the public? Yes! OptinMonster user experience has been improved since its move to a hosted service. You can now create and manage the pop-up campaigns through a purpose-built interface, and there are no constraints in working through the WordPress dashboard. And with its new features, OptinMonster has become the best email opt-in in the market. Thanks to its feature-rich editor, high-quality templates, and detailed settings to control when the pop-ups are triggered, you can now take your lead generation efforts to the next level!