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Omnisend is known to be an Omnichannel marketing automation platform that is built especially for e-commerce.



You must have come across Omnisend if you are in search of finding the best e-commerce marketing automation tools. They are the industry leaders who facilitate omnichannel marketing, automation, and lead generation about their software.

You will find this platform of marketing automation to be very effective, with customized communications based on the user’s behaviors and different features that drive up the conversion rates. As its pricing is based on the number of subscribers, you can control your expenditure per campaign, which makes Omnisend an ideal marketing software.

What is Omnisend?

Omnisend is known to be an Omnichannel marketing automation platform that is built especially for e-commerce. With the help of email marketing at the core, it creates effective email campaigns quickly. Omnisend’s marketing automation enables you to personalize the message with customer data, shopping behavior, and campaign engagement.

Omnisend is also helpful when you need to add several channels into the same automation workflow; i.e., email, SMS, Facebook, push notifications, WhatsApp, and many more. It allows syncing of segments to Facebook and Google retargeting ads. Therefore, Omnichannel marketing is very easy to perform with Omnisend.


Omnisend features


  • Multistage promoting efforts You can make promotional efforts with the help of various channels with Omnisend. In line with this, you can join every channel and start your merchandised deals progressively.

  • Abilities for customized promoting There are different highlights accompanied by Omnisend that make it simpler for anyone to customize the messages depending on the excursion of the client. You can set up savvy triggers so that your clients can get the correct message — either at the pursuing or the purchasing stage. Thus, boosting the available deals.

  • Integral assets for the commitment of the client Omnisend offers devices that can assist you in building your conversion with clients. Therefore, you can set up a welcome robotization process that may help you to convert your bulletin endorsers into purchasers.

Pros and Cons


  • Its Product Picker feature is extraordinary because you only need to choose a product from the store to automatically insert it into the newsletter. 
  • You will find Omnisend to be very user-friendly as it helps you to sign up and get started with it providing a minimal effort. Another great thing is their backend design is straightforward and very clean.
  • Omnisend helps you to save time as it enables you to easily harness the automation process.
  • They also offer native integrations with several e-commerce platforms. Plus, their customer service is exceptional.


  • The Omnisend users have complained about the lack of communication when it is about the updates. This prompts confusion and forces the Omnisend users to contact the customer service team to get complete information.
  • The email design options of Omnisend are somewhat limited when we compare them to the competitors.


How is Omnisend different from its competitors?

One of the major reasons for you to go with Omnisend is when you would like to simplify your Omnichannel marketing strategy. Especially if you are the only head of marketing because it is initially made to complement any number of people in a team.

With Omnisend, you don’t require an email address as a central part of your user’s identity, which means that if you want people to opt-in through the SMS, then it is fine. Some other tools may require an email address to create the user’s identity, but Omnisend is different. 

It also has easy plug-and-play automation sequences that help users to get up and run across various channels in record time.


Bottom Line

Omnisend is quite an innovative product that encourages organizations to create showcasing leads. It tends to work with the online organizations and web-based business stages. 

This product consolidates the online life, SMS, messages, and some channels into a solitary stage so that the advertisers can acquire more clients and lift their income. 

Omnisend offers different highlights to help you enhance and streamline your promoting endeavors, regardless of any channel you use.

If you are seeking to find a suitable e-commerce platform companion with integrated automation to create effective email campaigns for your customers and user friendly interface. Then Omnisend is the right one for you! You can jump start your online business right away with Omnisend