Drip is a tool for creating graphical email marketing campaigns and automating processes. Users may design their email campaign processes and place them on auto-pilot with the cloud-based solution’s multiple trigger points and activities.

Although the Drip platform’s ability to understand and gather data and tailor marketing for clients may assist any business, it was designed with eCommerce in mind. Drip can analyze sophisticated statistics from your customers’ browser history, social media interactions, aborted carts, sales, and email engagement if you utilize the program to deploy tracking tags across all of your digital platforms.

Drip allows customers to connect with their favorite apps and services through the software’s API or pre-built third-party connections. This feature will enable users to expand the web-based program’s capabilities and receive insights that help them grow their company.

Overall, Drip outperforms other platforms when it comes to eCommerce marketing statistics.

• Your Drip profile has four dashboards: one is for your account, another for email campaigns, one for workflows, and another one for broadcasts. Each one includes an essential tool for understanding your email marketing and CRM campaigns.
• When it comes to personalization, Drip is a powerhouse, and it provides a variety of options for you to employ with your consumers. When you start receiving consumer data insights through your dashboards, get right into further segmentation.
• Drip‘s Custom Fields feature allows you to include customized information in emails to your clients depending on their behavior or purchasing activity, such as when they browse a product or place an order.
• The application has various forms that you can use to obtain data, create special deals, and convert leads into subscribers. Popup forms, exit-intent forms, side tab forms, and embedded forms are all examples of this.
• Create an RSS-to-Email rule that examines your RSS feed regularly and sends out a disseminated email each time the practice runs.
• Drip Email gives you the information to make effective marketing decisions. You’ll get a monthly summary with insights on how you might improve moving ahead, among other data available on your dashboard.

INTEGRATIONS AND ADD-ONS

There are over 100 integrations to choose from, and you can search for them by name or genre. Analytics, customer service, email authentication, forms and surveys, lead acquisition, and more are among the categories. If you don’t find what you’re searching for, you may also use an API to create your integrations. In addition, a remark on each page asks if you’re seeking a specific integration. 

That tells us that Drip is willing to help you if you need what isn’t stated. Drip scores an Excellent in this area for the well-rounded alternatives it does give, with developers standing by to help you locate what you need.

ANALYTICS

You’ll need accurate statistics to show that your CRM is improving your business strategy and profit margins. Drip‘s analytics and reporting capabilities aren’t as vast as those of HubSpot, but they don’t need to be because they’re solely focused on eCommerce performance.

Custom conversion monitoring, complete email reports, user experience insights, lead ratings, customizable dashboards, and much more are all built into the solution, so you don’t have to do anything to get started.